Today is the first anniversary of Mountain 2 Coaching. Little did I know when I launched the company that the world was about to turn upside down just a couple of weeks later. Nonetheless, it has been a great first year! I love being a coach and am learning a great deal about running and growing a small business. I’m grateful for the opportunity to pursue what I have always wanted to do.
I put a lot of energy into setting up the company to be successful down the road. Here is a summary of what has happened at M2C during its first year:
Completed Professional Certifications – I launched M2C right after completing my CSC (Certified Sherpa Coach) certification and started coaching clients. When things slowed down during the lockdown last spring, I used the spare time to become a Birkman Certified Professional and completed certification to teach Sherpa’s Coaching High Performing Teams program. I have found that Birkman is an excellent complement to the Sherpa process and provides beneficial data that enhances each coaching engagement experience due to its detailed components and its identification of needs and stress behaviors. I have had a lot of experience with mentoring, coaching, and using personality profile data throughout my career. Certification provides the necessary training, structure, accountability, and support needed to coach as a profession.
Built out M2C Brand – Please look around the M2C website. I have updated it to be more concise and specific about my mission to grow happy and effective leaders who own their career stories, which I have been passionate about throughout my career. It now is focused on “why” – why M2C exists, why coaching is beneficial, why stories are important, etc. I believe the two mountain theme is relevant to nearly everyone’s career journey and the events of the past year have allowed many of us to rethink our career goals and establish a vision for what we want to achieve.
Developed a Marketing Strategy – The traditional marketing approach for building a coaching business is to rely on your existing professional network. I have done that but do not want to limit my efforts to one industry and one location. I decided to use LinkedIn for nearly all of my marketing to appeal to a broader audience. I use Sales Navigator to build connections and post entries on the M2C company page to share relevant articles and information about why coaching works. I appreciate the response to the page. Followers are added every day. Getting on your feed is very helpful to the strategy! If you haven’t done so already, please follow the M2C page and like or share any posts you see that you enjoy.
Upgraded the M2C Zoom Room – Now that Zoom has become a staple in business culture and is accepted by a wider audience, I use it for my coaching sessions. This gives me the flexibility to coach anyone, anywhere, and at any time. I was able to do some updates to my setup due to a surprise home remodel last summer after a lightning strike. I now have fresh paint, good lighting, a bookshelf, and a fake ficus. Just like a cable news contributor!
What about next year for M2C? I will be laser focused on building up a sales pipeline as the economy recovers from the pandemic. I could use your help! I understand that leadership development has been low on the priority list. The past year has been chaos, and everyone has been in survival mode. However, the end is now in sight. Please keep Mountain 2 Coaching in mind once your business starts resembling normal and coaching opportunities arise. I am committed to providing effective coaching solutions that work with your budget. Coaching works!
How has this year treated you? I’d love to hear your story! Call me at (936) 697-2921 or email me anytime.
Thank you for your support!